( THE SIGNATURE CHEESE. A PORTFOLIO OF PRODUCTS, BUILT IN-HOUSE )

Businesses with taste.

No clients. No pitches. We build our own products in niches everyone else walks past. Carefully cultured, never processed.

SCROLL

The portfolio

( 10 PRODUCTS · AU / US )

01 Groomably 1,800+ grooming salons across 1,100+ Australian cities. PET GROOMING · AU 02 Gymny 27,000+ gyms and studios, searchable by city, service and rating. FITNESS · AU 03 AuraVenu Verified med spas across 48 states, with 50,000+ patient reviews. MED SPAS · US 04 AussieKarting Every go-kart track in Australia, in one place. KARTING · AU 05 GoKarting USA The same playbook, taken to the American market. KARTING · US 06 Pickleball Australia Courts and clubs for the fastest-growing sport in the country. SPORT · AU 07 ChiroHub Australia's chiropractor directory — 2,700+ practitioners, 50,000+ reviews. CHIROPRACTIC · AU 08 AccuWell Australia's acupuncture directory — AHPRA-registered practitioners only. ACUPUNCTURE · AU 09 InkLocate Tattoo artists and studios, mapped across Australia. TATTOO · AU 10 Lunaround Hormone balance planner for women whose labs say 'normal' but who don't feel it. WOMEN'S HEALTH · WEB

( ABOUT )

We don’t take clients.
We take bets.

01

Small on purpose

No investors. No headcount goals. No meetings that should have been a no. Small keeps us fast, and fast keeps us honest.

02

Niches, not moonshots

We look for markets everyone else finds boring, then build the product those markets deserve. Boring is where the good business hides.

03

Profit is the plan

Not growth at all costs. Not an exit. Products that pay for themselves from early on, and keep paying. That’s the whole model.

04

Taste is the moat

Anyone can ship a directory. Few can make one people trust, return to, and recommend. Craft compounds. Shortcuts don’t.

05

Run it for years

We launch things to keep them. Good products, like good cheese, get better with age. We’re patient enough to find out.